We always mention to clients that your website should be a reflection of the evolving changes of your business. Show your customers and audience that you are constantly trying new things and developing as a stronger business. Your website is a perfect opportunity to reflect those changes of your small business.
If you are new to the topic of SEO it can be quite overwhelming to start thinking about all the possible changes to your website's SEO and page structure. With that, I wanted to take time to explain a very important singular part of SEO that I feel sometimes can get overlooked: Meta Descriptions.
Getting your name out on the internet is important, but continuing to grow you ability to be seen to various people and through different means is important to continue to grow you business. Taking the initiative to go above and beyond by increasing your online traffic will only help lead to a larger outreach.