If you pay any attention to the search engine and online marketing news, you may have noticed over the last few months whispers and then full-blown scare tactics of businesses talking about April 21 and the new Google algorithm coming out. First before we explain and educate (not scare) you about it, let's first get down to basics.
Most marketers today will tell you that a few things that contribute to you online marketing are important central strategies to building up your online reputation. Most marketing companies will try to explain the importance of social media marketing, search engine marketing, and optimization to small businesses and how they can benefit.
We always mention to clients that your website should be a reflection of the evolving changes of your business. Show your customers and audience that you are constantly trying new things and developing as a stronger business. Your website is a perfect opportunity to reflect those changes of your small business.