See What We're Made Of

Virginia Buechel, Owner

COO - Chief Optimizing Officer

Growing up around my own family owned and operated small business in North New Jersey, I began to work closely with our marketing and online presence after I graduated college.

After attending seminars, working on digital marketing, and phasing out our print advertising, I realized that many other smaller businesses may have lost touch with today's marketing options.

Creating Built To Optimize is driven not only by my passion to show the value of online marketing, but also to reach out and ultimately get more customers for small businesses with simple solutions.

It's frustrating when businesses don't apply the right marketing techniques, spend too much money, and don't get results. My goal is to help businesses utilize the right digital marketing resources, without pouring a whole budget into it, and benefiting from real results.

I look forward to working with you and help your company to create online goals that succeed and continue to grow your customer base. Contact BTO today and begin strengthening your online presence with us.

If you always do what you’ve always done, you always get what you’ve always gotten
— Jessie Potter