Google Ads Built for the Trades

Stop Chasing Leads. Start Booking Jobs.

Specializing in contractors & home service businesses.

Services starting at $450/mo.

No long contracts.

Real jobs on the books, not just clicks.

Managing $3.5m Annually in Google Ads

Trusted by 20+ Service-Based Businesses

14+ Years of Experience in Google Ads

Does this...

…Sound Familiar?

❌ "I'm getting clicks, but the phone isn't ringing with actual jobs."

❌ "My marketing guy doesn't understand the trades — I'm paying for leads that go nowhere."

❌ "I tried running Google Ads myself and burned through thousands."

❌ "I can't tell which leads are coming from ads vs. word of mouth."

The Built To Optimize Difference

✅ We track the leads that matter — phone calls, form fills, and booked jobs. Not impressions.

✅ Built exclusively for contractors — roofers, plumbers, landscapers, painters, HVAC, and more. That's all we do.

✅ Your dashboard shows exactly where every dollar goes — no confusing reports, no vanity metrics.

✅ No long contracts — month-to-month. We earn your next month every 30 days.

✅ $450/mo starting — no setup fees, no hidden costs. You control your own ad budget.

Are Ads Right For Your Business?


  • This roofing company in Hawaii was spending money on ads but couldn't tell what was working.

    They had old campaigns running with no clear strategy and leads were inconsistent — some weeks the phone rang, some weeks it didn't.

    We rebuilt their Google Ads from scratch with a Search campaign targeting homeowners actively looking for roof repair and replacement, plus Local Services Ads to capture people searching "roofer near me."

    Within the first month, leads jumped to over 80 per month. Today they're averaging 110+ leads every month — phone calls, form fills, and direct messages — at a cost of about $44 per lead.

    That's roughly $44 to get a homeowner on the phone who needs a roof.

    For a company where one job can be worth $8,000 to $15,000+, the math speaks for itself.

  • This power washing company in New Jersey came to us running campaigns that were set up by a previous agency.

    The ads were targeting the wrong services, money was going to clicks that had nothing to do with their business, and they had no way to tell which leads came from which campaigns.

    We restructured everything — dedicated campaigns for residential pressure washing, a separate strategy for their growing commercial division, branded search protection, and Local Services Ads to dominate the map results.

    Today, they're pulling in over 280 leads per month across phone calls, form submissions, and text messages.

    Residential and commercial leads are tracked separately so the owner knows exactly where every dollar goes.

    They went from wondering if ads were working to having more work than their crews can handle.

  • This landscaping company in Minnesota was getting some leads from Google but had no idea which ones were worth the money.

    They were spending on ads for general landscaping and hardscaping but couldn't separate the high-value projects (patios, retaining walls, outdoor living) from the low-margin maintenance requests.

    We built separate campaigns for their high-ticket hardscaping services and general landscaping, with different budgets and strategies for each.

    We also layered in Performance Max campaigns to follow interested homeowners across YouTube, Gmail, and the web — keeping the company top of mind between the first search and the final decision.

    The result: over 30 qualified leads per week during peak season, with their hardscaping campaign driving the highest-value projects.

    The owner now knows exactly which services bring in the most revenue and can adjust budgets in real time based on crew availability.

  • Across our service-based clients — roofers, landscapers, power washers, glass companies, garage door installers — the average cost per lead is between $30 and $75.

    That means for every $50 spent on ads, a real person calls, fills out a form, or sends a text asking for a quote.

    For most of our clients, a single closed job covers the entire month's ad spend — sometimes the entire year.

    We don't run ads and hope for the best. Every dollar is tracked, every lead is accounted for, and you always know your numbers.

    If your phone isn't ringing enough, it's not because ads don't work. It's because they haven't been set up right.

    That's what we fix.

Recent Results for Our Clients

Client Reviews

“Virginia and her team are delightful to work with. Virginia is remarkably knowledgeable, friendly, and prompt. We changed after having difficulties with our last web guy. We would definitely recommend Virginia (Founder of Built To Optimize).”

— Shelly, Russell Fisheries

“Leads are so good, that it's really hard keeping up with what we have right now. We’re hiring more people.”

— Sari, All Around Roofing

“I’ve worked with Virginia across multiple Google Ads accounts for different clients, and she’s consistently been outstanding. She understands both strategy and execution, communicates clearly, and actually cares about performance! She’s reliable and someone I fully trust to manage paid media for my clients!”

— Vick, Marketing Professional

How it works...

Step 1: Free Audit

We review your ads and show you where money is leaking.

Don’t have ads yet? We can perform an audit to see if your business is optimized for ad spend.

Step 2: Custom Strategy

We build a plan based on your services, area, and budget.

Service plans start at $450/mo.

Step 3: Leads Start Coming In

You focus on your trade, we make the phone ring and start growing your business.

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