Get to the Top of Google — The Easy Way

Local Service Ads Setup & Management for $295/mo

Complete LSA setup — verification, profile, and launch. $0 setup fee.

Ongoing management and optimization included.

Pay-per-lead, not pay-per-click — you only pay Google when a real customer contacts you.

Show up above every other ad on Google with the Google Guaranteed badge.

Managing $3.5m Annually in Google Ads & LSA Campaigns

Trusted by 20+ Home Service Businesses

14+ Years of Experience in Local Advertising

Why Local Service Ads Are a Game-Changer for Service Businesses

  • Unlike Google Ads where you pay per click (even tire-kickers), LSAs charge you only when a customer actually calls or messages you through the ad.

  • LSAs appear at the very top of search results — above paid ads, above the map pack. That's the #1 spot on Google.

  • That green checkmark tells customers Google has verified your business. It's like a seal of approval that your competitors don't have.

  • More 5-star reviews = more visibility. We help you build a strategy to earn and manage reviews so your ad stays at the top.

Does this...

…Sound Familiar?

❌ "I tried to set up Local Service Ads myself but got stuck on the verification process."

❌ "I don't know if my business even qualifies for the Google Guaranteed badge."

❌ "I'm paying for clicks on regular Google Ads but half of them never turn into real jobs."

❌ "I keep hearing about LSAs but I don't know if they're worth it for my business."

Everything You Need to Get Found on Google

What’s Included

Full LSA Account Setup — We handle the entire setup from scratch: business verification, license uploads, insurance documentation, background check coordination, and Google Guaranteed badge application.

Profile Optimization — Service areas, job types, business hours, and photos — all configured to maximize your visibility and lead volume.

Bid & Budget Management — We set and adjust your bids weekly to make sure you're getting leads at the lowest cost possible without losing top placement.

Lead Review & Dispute — Not every lead is a good lead. We review incoming leads and dispute invalid ones with Google so you don't pay for junk.

Review Strategy Guidance — Your LSA ranking is driven by reviews. We'll give you a simple system to earn more 5-star reviews from happy customers.

Monthly Performance Report — Plain-English reporting. How many leads, what they cost, and what to do next. No jargon, no vanity metrics.

$400/mo$295/mo

Save $105/mo

$0 setup fee (a $250 value)

Month-to-month. Cancel anytime.


  • This roofing company in Hawaii was spending money on ads but couldn't tell what was working.

    They had old campaigns running with no clear strategy and leads were inconsistent — some weeks the phone rang, some weeks it didn't.

    We rebuilt their Google Ads from scratch with a Search campaign targeting homeowners actively looking for roof repair and replacement, plus Local Services Ads to capture people searching "roofer near me."

    Within the first month, leads jumped to over 80 per month. Today they're averaging 110+ leads every month — phone calls, form fills, and direct messages — at a cost of about $44 per lead.

    That's roughly $44 to get a homeowner on the phone who needs a roof.

    For a company where one job can be worth $8,000 to $15,000+, the math speaks for itself.

  • This power washing company in New Jersey came to us running campaigns that were set up by a previous agency.

    The ads were targeting the wrong services, money was going to clicks that had nothing to do with their business, and they had no way to tell which leads came from which campaigns.

    We restructured everything — dedicated campaigns for residential pressure washing, a separate strategy for their growing commercial division, branded search protection, and Local Services Ads to dominate the map results.

    Today, they're pulling in over 280 leads per month across phone calls, form submissions, and text messages.

    Residential and commercial leads are tracked separately so the owner knows exactly where every dollar goes.

    They went from wondering if ads were working to having more work than their crews can handle.

  • This landscaping company in Minnesota was getting some leads from Google but had no idea which ones were worth the money.

    They were spending on ads for general landscaping and hardscaping but couldn't separate the high-value projects (patios, retaining walls, outdoor living) from the low-margin maintenance requests.

    We built separate campaigns for their high-ticket hardscaping services and general landscaping, with different budgets and strategies for each.

    We also layered in Performance Max campaigns to follow interested homeowners across YouTube, Gmail, and the web — keeping the company top of mind between the first search and the final decision.

    The result: over 30 qualified leads per week during peak season, with their hardscaping campaign driving the highest-value projects.

    The owner now knows exactly which services bring in the most revenue and can adjust budgets in real time based on crew availability.

  • Across our service-based clients — roofers, landscapers, power washers, glass companies, garage door installers — the average cost per lead is between $30 and $75.

    That means for every $50 spent on ads, a real person calls, fills out a form, or sends a text asking for a quote.

    For most of our clients, a single closed job covers the entire month's ad spend — sometimes the entire year.

    We don't run ads and hope for the best. Every dollar is tracked, every lead is accounted for, and you always know your numbers.

    If your phone isn't ringing enough, it's not because ads don't work. It's because they haven't been set up right.

    That's what we fix.

Results from Businesses Like Yours

Client Reviews

“Virginia and her team are delightful to work with. Virginia is remarkably knowledgeable, friendly, and prompt. We changed after having difficulties with our last web guy. We would definitely recommend Virginia (Founder of Built To Optimize).”

— Shelly, Russell Fisheries

“Leads are so good, that it's really hard keeping up with what we have right now. We’re hiring more people.”

— Sari, All Around Roofing

“I’ve worked with Virginia across multiple Google Ads accounts for different clients, and she’s consistently been outstanding. She understands both strategy and execution, communicates clearly, and actually cares about performance! She’s reliable and someone I fully trust to manage paid media for my clients!”

— Vick, Marketing Professional

How it works...

Step 1: Sign Up

Choose the $295/mo plan below. We'll send you a short onboarding questionnaire to collect your business details, licenses, and insurance info.

Step 2: We Build & Launch

We handle the full LSA setup — verification, profile optimization, and launch. Most accounts go live within 2–3 weeks (Google's verification timeline varies).

Step 3: Leads Start Coming In

Once you're live, customers in your area see your ad at the top of Google. You only pay Google when someone contacts you. We manage bids, review leads, and optimize monthly.

Not Ready to Get Started?

Get A Free LSA Assessment First

Ready to Get Started? Lock In Your $295/mo Rate.

$0 setup. $295/mo management. Month-to-month — cancel anytime. Your LSA account will be set up and launched within 2–3 weeks.

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❌ No contracts — cancel anytime

✅ 14+ years managing local ads for service businesses