Pricing
Flat monthly pricing. No setup fees. No contracts.
You pay one management fee and your ad budget goes straight to Google. We do not mark it up, we do not take a percentage, and we do not bill you for a bigger budget you did not agree to.
Google Ads & Local Service Ads
Pick the tier that matches your spend.
Not sure? Book the call. We will tell you which tier fits and if none of them do, we will tell you that too.
Local Service Ads only. Pay per lead, no search campaigns and no tracking platform. Best if you want Google Guaranteed leads before you commit to search.
- Local Service Ads setup and management
- Verification and badge support
- Weekly budget and lead pacing review
- Lead disputes filed on your behalf
- Monthly performance report
- Email and text support
- No search campaigns, no call and form tracking platform
Search + LSA. 3 to 5 services covered. Built as up to 2 campaigns. $3,000 per month minimum ad spend.
- 3 to 5 services covered, built as up to 2 campaigns
- Google Search and Local Service Ads management
- Professional campaign build, no setup fee
- Call and form tracking included, every lead tied to the campaign that produced it
- Search term mining and negative keyword management
- Landing page audit plus one page built for your top service, website access required at kickoff
- Monthly strategy call, email and text support
5 to 7 services covered. Built as up to 3 campaigns, plus retargeting for the people who did not call. $3,750 per month minimum ad spend.
- Everything in Essential
- 5 to 7 services covered, built as up to 3 campaigns
- Retargeting for non converters on Display, YouTube and Demand Gen, once your traffic supports it
- Deeper tracking: full lead funnel from click to booked job, offline conversions fed back into bidding
- Up to 3 landing pages built for your highest value services, website access required at kickoff
- Daily monitoring and multi ad group split testing
- Monthly strategy call, plus email, text and phone support
7 to 10 services covered, plus Meta Ads. Built as up to 5 campaigns. We qualify and log your leads so bidding learns from real jobs. $5,000 per month minimum ad spend.
- Everything in Growth
- 7 to 10 services covered, built as up to 5 campaigns
- Meta Ads management included, paid social alongside search
- Lead qualification and logging by our team, reviewed monthly and imported back into Google as offline conversions
- Competitor targeting where the math supports it
- Landing pages built and iterated across your booked services, website access required at kickoff
- Custom reporting, multi location support, monthly strategy call
Base rate covers up to $10,000 per month in ad spend. Above that, the scaling escalator applies. See the table below.
Ad spend is billed directly to you by Google and is separate from the management fee above. Minimum ad spend by tier: Starter $2,000 in Local Service Ads budget, Essential $3,000, Growth $3,750, Pro $5,000. Below those numbers paid search does not produce steady lead flow, and we will tell you so.
Pro tier · scaling escalator
What management costs as your budget grows.
The Pro base rate covers up to $10,000 per month in ad spend. Above that, management steps up in fixed bands. This is required at the Pro tier, and we publish it so nobody gets a surprise invoice. Notice the percentage of spend goes down as you scale.
| Monthly ad spend | Management fee | Effective rate |
|---|---|---|
| Up to $10,000 | $2,850 | Included in the base Pro rate |
| $10,001 to $12,000 | $3,050 | 25.4% of ad spend |
| $12,001 to $14,000 | $3,250 | 23.2% of ad spend |
| $14,001 to $16,000 | $3,450 | 21.6% of ad spend |
| $16,001 to $18,000 | $3,650 | 20.3% of ad spend |
| $18,001 to $20,000 | $3,850 | 19.3% of ad spend |
| Above $20,000 | Quoted individually | Scales down further |
Bands are reviewed quarterly against your trailing three month average spend, so a single heavy month does not move your fee. The escalator applies to the Pro tier only.
Add ons
Add these to any tier when they make sense.
We will not push an add on you do not need. If it will not produce leads for you, we will say no.
Meta Ads
Photo and video ads for local brand building. Creative, targeting, and messaging built to reach customers before they start searching.
Google Business Profile & Reviews
Map rank tracking, local listing health, and automated review requests so your profile keeps earning calls between ad clicks.
Google Ads Audit
For businesses that want to keep managing in house. Full account review, competitor analysis, and a written improvement plan you can act on yourself.
Landing pages need website access
Landing page work is included from Essential up, and it depends on getting access to your website at kickoff. If access is delayed, or your site is locked down by another vendor, page work is delayed with it and that pushes your launch date. Where we cannot publish directly, we write and spec the page and hand it to your web person.
Extra landing pages
Landing pages are included from Essential up. Additional pages beyond your tier allowance are quoted per page.
Lite SEO & content
Service page copy and blog content aimed at the searches your ads already prove convert.
Email & text follow up
Simple sequences so the leads you paid for do not go cold in an inbox.
What every client gets
Included at every tier, not sold back to you later.
Conversion tracking
Calls and forms tracked and verified before launch. No tracking, no launch.
Hand built campaigns
Structure, keywords, and ad copy written by a person who knows your services.
Negative keyword upkeep
Wasteful searches cut on a schedule, not once at setup and forgotten.
A real human
Text or call the person managing your account. No ticket queue.
Pricing questions
The things owners ask us first.
Do you take a percentage of my ad spend?
No. Flat monthly fee. A percentage model rewards us for spending more of your money, which is exactly the wrong incentive.
Who pays Google?
You do, directly. Your card stays on your account so the budget and the history always belong to you.
Is there a setup fee?
No. The campaign build is included in your first month.
What if I am spending less than $3,000 a month?
Start with the Starter tier and Local Service Ads, or hold off on paid search until your budget can support it. We will give you the honest answer on the call.
Can I change tiers later?
Yes. Most clients move up as spend grows. Moving down is fine too, and it does not cost you anything.
Do I have to sign a contract?
No. Everything is month to month. We do strongly recommend committing to three months of spend before you judge the result, because the first month is build and cleanup and the compounding shows up after that.
What is the budget scaling escalator?
At the Pro tier, the base fee covers up to $10,000 per month in ad spend, then management steps up in fixed $2,000 bands. It is published above. The effective percentage of your spend goes down as you scale.
How do I know it is working?
Tracked calls and form leads, reported monthly in plain language, with the cost per lead next to them. Not impressions.
Before you book
We are a bad fit for some businesses, and we would rather say it here.
Paid search is not a magic tap. It works when three things are true on your end. If they are not, we will tell you on the call instead of taking your money.
At least $3,000 a month in ad spend
That is the Essential minimum. Below it there is not enough data to optimize on and not enough impression share to compete. We would be charging you to guess.
Somebody answers the phone, every time
Paid leads call once. If it rings out or goes to voicemail, the job goes to whoever picked up. We can generate the call. We cannot answer it for you.
Give it three months
We do not use contracts. You can leave any month. But the first weeks are learning and cleanup, and month three is usually where the account starts paying you back. If you plan to judge it in two weeks, do not start.
Fifteen minutes, straight answers.
Tell us what you sell and where. You will leave the call knowing what we would change first, and what it would cost.