Pricing

Simple, flat pricing for local service businesses.

One flat monthly fee. Your ad budget goes straight to the ad platforms, never marked up.

Month to month$0 setup feeA real person, not a ticket queue
See all packages

Google Ads & Local Service Ads

Pick the tier that matches your spend.

Not sure which fits?

1. Our flat monthly fee

Billed at the beginning of each month.

2. Your ad budget

Paid directly to the ad platforms.

Starter
$775/mo

Flat monthly management fee

Ad budget: $2,000+/mo, Local Service Ads

Local Service Ads only. Pay per lead, no search campaigns.

  • Local Service Ads setup and management
  • LSA verification included
  • Weekly budget and lead pacing review
  • Monthly report, email and text support
  • Exclusive lead portal, see demo
  • Lead disputes: $175/mo add on
Most popular
Essential
$1,390/mo

Flat monthly management fee

Ad budget: $3,000+/mo, all platforms

Search + LSA. 3 to 5 services, up to 2 campaigns.

  • Hand built Google Search and Local Service Ads campaigns
  • Call and form tracking, verified before launch
  • Negative keyword upkeep to cut wasted searches
  • Lead disputes included
  • Landing page audit plus one page built
  • Monthly strategy call, email and text support
  • Exclusive lead portal, see demo
Growth
$1,905/mo

Flat monthly management fee

Ad budget: $3,750+/mo, all platforms

Search, LSA and retargeting. 5 to 7 services, up to 3 campaigns.

  • Everything in Essential
  • Retargeting on Display, YouTube and Demand Gen
  • Tracking from click to booked job
  • Up to 3 landing pages built
  • Daily monitoring and split testing
  • Phone support added
  • Exclusive lead portal, see demo
Pro
$2,850/mo

Flat monthly management fee

Ad budget: $5,000+/mo, all platforms

Search, retargeting and Meta Ads. 7 to 10 services, up to 5 campaigns.

  • Everything in Growth
  • Meta Ads management
  • Lead qualification and logging by our team
  • Competitor targeting where the math supports it
  • Custom reporting, multi location support
  • Exclusive lead portal, see demo

Covers up to $10,000/mo in ad spend. Above that, see the FAQ.

Who does what

We do the ad work. You do the few things only an owner can.

We do
  • Build and manage your campaigns by hand
  • Set up tracking and cut wasteful searches (Essential and up)
  • Handle verification paperwork with Google
You provide
  • Admin access to Google Ads, Local Services Ads and Google Business Profile
  • Website access (Essential and up)
  • The owner steps Google requires, your ad budget, and someone who answers every call
You get
  • The lead portal and a monthly report
  • A real person to text or call
  • Your accounts and history stay yours
See what businesses like yours spent, and what it turned into. See the case studies →

Add ons

Add to any tier.

Monthly

Meta Ads

from $425/mo

Photo and video ads that reach customers before they search.

Monthly

Google Business Profile & Reviews

$275/mo

Map rank tracking, listing health, and automated review requests.

One time

Google Ads Audit

from $1,350

A full account review and written plan for in house teams.

One time

Google Business Profile Verification

$375 one time

We handle the setup and paperwork.

One time

Local Services Ads Verification

$375 one time

We handle the setup and paperwork. Included with Starter.

One time

Google Ads Advertiser Verification

$375 one time

We handle the setup and paperwork.

Verification fees are credited to your first month if management starts within 30 days, and cannot be combined with other discounts. Google decides approval and timing.

Also available: extra landing pages (quoted per page), lite SEO and content, and email and text follow up.

Pricing questions

The things owners ask us first.

What package is right for me?

It mostly comes down to your monthly ad budget. Answer four quick questions and we will point you to one.

How soon will I see results?

Early data on calls, forms and searches comes in during the first few weeks. Optimizing takes a few months, depending on your budget, your market and how fast you answer new leads. Nobody can honestly promise a lead count.

Who pays the ad platforms?

You do, directly, on your own accounts. We never mark up your ad spend.

Do I have to sign a contract?

No. Everything is month to month.

What if I am spending less than $3,000 a month?

Start with Starter and Local Service Ads, or wait until your budget can support search.

Can I change tiers later?

Yes, up or down, at no cost.

What happens above $10,000 a month at Pro?

The fee steps up in fixed $2,000 bands of ad spend, reviewed quarterly against your three month average. Above $20,000 is quoted individually.

Virginia Buechel, Founder of Built To Optimize VirginiaFounder

A quick gut check

Paid search works best when these three things are true.

Budget

At least $3,000 a month in ad spend

Below that there is not enough data to optimize on.

Speed to lead

Somebody answers the phone, every time

We can generate the call. We cannot answer it for you.

Runway

Give it three months

The first weeks are learning and cleanup. You can still leave any month.

Fifteen minutes. Friendly, straight answers.

Tell us what you sell and where. You will leave knowing what we would change first, and what it would cost.