Privacy Policy
Built To Optimize
Effective Date: September 1, 2013
Last Updated: June 2026
Built To Optimize values your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you visit our website, subscribe to our communications, or interact with us via telephone, SMS text messaging, and email.
By accessing this website, submitting any form, or opting into our marketing materials, you acknowledge and agree to the data practices described in this Policy.
Information We Collect
We collect personal information that you voluntarily provide to us when you request information, download resources, subscribe to our newsletter, or correspond with us. This information may include:
Contact Data: Your name, company name, email address, physical address, and telephone number.
Communication Data: The metadata, timestamp, and text content of emails, phone calls, or text messages you exchange with us.
Technical Data: Browser type, operating system, IP address, and website interaction data collected via cookies and tracking technologies to optimize website performance.
How We Use Your Information
We utilize your data to manage communication, optimize our service delivery, and keep you updated on lead-generation strategies. Specifically, we use your details for:
Operational Contact: Reaching out via phone or email regarding immediate campaign adjustments, billing updates, or strategic account milestones.
Email Marketing and Newsletters: Delivering value-driven insights through communications like The Full-Stack Marketer.
Account Alerts: Sending project status notifications, calendar reminders, and lead notifications.
Text Message Communications and Carrier Compliance
We adhere to strict regulatory and carrier compliance standards regarding SMS and MMS communications sent via our automation platforms.
Consent and Opt-In: Providing your mobile number through our contact forms, onboarding documentation, or text inquiries constitutes explicit opt-in consent to receive professional, transactional, and promotional text messages from us. Message frequency varies based on account needs.
Rates and Liability: Message and data rates may apply depending on your mobile carrier plan. Mobile carriers are not liable for delayed or undelivered messages.
The Absolute Privacy of SMS Data: Mobile information and explicit SMS consent will never be shared, sold, rented, or leased to third parties or affiliates for marketing or promotional purposes under any circumstances. Your text messaging opt-in data is strictly confidential.
How to Opt-Out: You can stop receiving text messages from us at any time. Simply text STOP to 973-791-7305 or 862-781-0389. You will receive a single, automated confirmation message, and no further texts will be sent unless you re-initialize contact.
For Assistance: Text HELP to our text lines or email hello@builttooptimize.com.
Email Communications and Opt-Out
You may opt-out of our marketing newsletters at any time by clicking the unsubscribe link at the bottom of any automated email. Please note that active, paid clients will continue to receive critical transactional emails regarding their ongoing Google Ads or LSA management accounts.
Data Sharing and Disclosure
We do not sell your data. We only share information with trusted third-party cloud tools and platforms essential to running our business operations, such as Monday.com, communication automations, and billing processors. We may disclose your information if required to do so by law or court order.
Policy Changes
We reserve the right to modify this Privacy Policy at any time. Continued use of our website or communications after updates are published constitutes acceptance of the revised policy.
Contact Information
Built To Optimize
Website: https://www.builttooptimize.com
Email: hello@builttooptimize.com
Call or Text: 862-781-0389