So before you say "No, losing subscribers is bad and you're drunk so go home", here me out. I am by no means saying TRY TO LOSE subscribers, but instead to look at the larger picture when you are losing email subscribers and try to determine the reasons behind them and what you can take out of that.
Some businesses laugh or make light of the topic of online email campaigns and newsletters for their customers. Through the past years it seems like emails have become part of the stone age compared to social media channels like Twitter, YouTube, and others. But there is still great relevance and importance in the email.