The BTO Lead Portal
Know which leads turned into jobs.
Every BTO client gets a simple portal that shows the calls, forms and Local Services leads we track from your ads, and lets you mark each one in a single tap from your phone. No login. No new software to learn.
Free with every BTO plan.
How it works
Ten seconds a lead. That's the whole job.
A lead comes in
Calls, forms and Local Services leads from your ads show up in one list, with the time, the service and how they found you.
You get one short message
On days with new leads, you get a text or email (your pick) with a link. Nothing on days with nothing to mark.
Tap to mark it
Won, Lost, Pending or Not valid. Add the job amount if you want. That's it. No password, no dashboard to dig through.
Why it matters
Cost per lead is not the number that pays your bills.
Google tells you what a lead cost. It can't tell you what a job cost. Once your leads are marked, you see the real numbers:
- Cost per won job, not just cost per lead
- Revenue from the jobs you log, next to what you spent
- Spam and wrong-service leads flagged, so they get cut from your ads and bad Local Services charges can be disputed
- Missed calls called out, so nobody slips through
And it makes us better at our job. Every mark tells us which searches, ads and services bring in work you actually want.
What you get
Built for owners who live on their phone.
Today's leads at the top, older unmarked ones below. A missed call shows up in red so you call them back.
Ad spend, clicks, calls, leads and cost per lead by day, week or month, plus the revenue from jobs you've logged.
For Local Services leads, we show every detail Google passes along, including an email address when the customer shared one.
Your leads still reach you the same way they do now: calls, texts and emails. The portal is where you tell us how they went.
See it for yourself
Tap around a live demo.
It's filled with sample data for a made-up exterior cleaning company. Mark a few leads and watch the reports update.
Want this for your business?
It's free with every BTO plan. Book 15 minutes and we'll show you what it would look like with your leads, and whether we're a fit.