Most marketers today will tell you that a few things that contribute to you online marketing are important central strategies to building up your online reputation. Most marketing companies will try to explain the importance of social media marketing, search engine marketing, and optimization to small businesses and how they can benefit.
Whether personally or from a business perspective we all have thought about "Oh, I don't want to be online! It can hurt my reputation!" Especially for small businesses, one small mistaken review of your business can hurt in a big way. The way new review sites are popping up seemingly everywhere, small business owners usually panic with the power their consumers are given for voicing their opinion about their business.
We always mention to clients that your website should be a reflection of the evolving changes of your business. Show your customers and audience that you are constantly trying new things and developing as a stronger business. Your website is a perfect opportunity to reflect those changes of your small business.