So before you say "No, losing subscribers is bad and you're drunk so go home", here me out. I am by no means saying TRY TO LOSE subscribers, but instead to look at the larger picture when you are losing email subscribers and try to determine the reasons behind them and what you can take out of that.
If you pay any attention to the search engine and online marketing news, you may have noticed over the last few months whispers and then full-blown scare tactics of businesses talking about April 21 and the new Google algorithm coming out. First before we explain and educate (not scare) you about it, let's first get down to basics.
We always mention to clients that your website should be a reflection of the evolving changes of your business. Show your customers and audience that you are constantly trying new things and developing as a stronger business. Your website is a perfect opportunity to reflect those changes of your small business.