Case study · Pressure washing
A pressure washing company that went from nine leads in five months to 43 in six weeks.
Search ads alone had spent over $4,000 for nine tracked leads. We launched Local Service Ads, rebuilt search around the jobs worth the most, and fixed tracking so the owner can see every lead.
The situation
Paying for search clicks, getting very few calls.
From February through June the account ran search ads only. It spent $4,085 and recorded nine tracked leads. For a trade with a limited warm weather season, that is not a marketing program. It is a donation.
Pressure washing buyers also behave differently by job. Paver sealing and roof washing are worth far more than a driveway, but a flat bid treats them the same, so the budget drifts to the cheap clicks.
Paying for clicks that never call?
Book 15 minutes and we will show you which channel should be ringing your phone first.
The numbers
Less than half the money, nearly five times the leads.
What the money bought
Search only, February to June 2026, against the first six weeks of Local Service Ads.
Tracked leads per month
Search only through June, Local Service Ads from August 18. No ads ran in July.
What we changed
Start with the channel that rings the phone fastest.
Launched Local Service Ads first
It is the fastest way to get a pressure washing company's phone ringing, and you pay per lead, not per click. It produced leads in its first week.
Bid by job value
Search was rebuilt with manual bids tiered by service, so paver sealing and roof washing get the most aggressive bids and driveways get the least.
Cleaned out bad traffic
A long negative keyword list keeps out DIY, product and equipment searches that look like demand and never book.
Fixed tracking and planned the off season
Website calls and forms now report back into Google Ads, and holiday lighting went live in September so the slow months already have a revenue line.
Want your season to look like this?
We will tell you what we would launch first and what it should cost.
Where the money went
Before and after.
| Search only (Feb to Jun) | LSA (first 6 weeks) | |
|---|---|---|
| Ad spend | $4,085 | $1,648 |
| Tracked leads | 9 | 43 |
| Cost per lead | $454 | $38 |
| Booked jobs marked by owner | n/a | 22 |
| Ad cost per booked job | n/a | $75 |
43 Local Service Ads leads in the first six weeks at about $38 each, and the owner marked 22 of them as booked. After the first month, he raised his monthly ad budget by 60%.
Why this matters if your trade is seasonal
If your season is short, every week you spend testing the wrong channel costs you jobs you cannot get back. Start with the channel that produces calls fastest, then build around it.
And bid by what a job is worth to you, not by what a click costs. A roof wash and a driveway should never get the same bid.
Client name withheld for confidentiality. Figures pulled from the live Google Ads account and Local Services lead report on October 1, 2026. Booked status is set by the owner inside Google. Search figures cover February through June 2026. Photos are representative of the industry, not this client's work.
Is your busy season producing the calls it should?
Fifteen minutes, no pitch deck. You will get an honest read on your account and what we would change first.