LSA migration checklist

Your LSA to Google Ads migration checklist

Google is moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. Google handles the move automatically. This checklist covers what to check before and after.

HVACPlumbingRoofingLandscapingPower washing

Start the checklist After you migrate

Timeline

When your account moves

Google is moving accounts in phases.

August 2026

First phase

Select U.S. home and storefront service advertisers, including plumbing, HVAC, electrical, appliance repair, house cleaning, lawn care, roofing, pest control, and moving.

Late 2026

Broader groups

Includes service-area businesses without storefronts and accounts with custom bidding or booking setups.

2027

Everyone else

Accounts outside the U.S. and any remaining business categories.

How you will know: Google emails the account admin 14 days before your migration date, then sends a reminder 7 days later.

Step 1

Before your migration date

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Confirm who the admin on your account isGoogle sends migration emails to that person. Make sure the inbox is one someone actually checks.
Save your LSA performance reportsDownload or screenshot them. Past reports do not carry over. Past leads, messages, and call recordings do.
Write down your current setupWeekly budget, bidding settings, service areas, job types and categories, ad schedule, and lead phone number. You will compare against this later.
Check your Google Business ProfileMake sure your business name, address, and hours are accurate. These sync from your profile to Google Ads.

Step 2

Migration day

New login spot

Your old LSA dashboard redirects to your campaign in Google Ads.

Settings move over

Google transfers your setup automatically, including locations, service types, categories, budget, ad schedule, and photos.

Give it time

Google says to allow up to two weeks for the move to fully complete and for performance to ramp back to stable.

Step 3

After your migration

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Check your daily budgetYour weekly budget becomes a daily average (weekly divided by 7). Monthly spend is capped at that daily average times 30.4.Campaigns > Settings
Review your bidding targetManual bidding (max cost per lead) is gone, and per-category targets become one campaign target. Want separate targets? Set up separate campaigns by category.Campaigns > Settings
Review service areas, ad schedule, and categoriesAfter migration these are set in Google Ads, separate from your Business Profile.Campaigns > Settings
Replace your BBB calloutBBB callouts are no longer supported. Add at least 6 structured callouts, like hours, specialties, or payment methods.Campaigns > Assets
Confirm lead notificationsMake sure the right people get emails for call and message leads.Admin > Notifications
Confirm your lead phone numberCheck that calls and messages route to the number you want. You can edit it in Google Ads.
Find your leadsYour lead inbox, call recordings, and the lead feedback form now live here.Goals > Conversions > Leads
Plan Business Profile edits carefullyBig changes to your business name, address, or primary category trigger a review that typically takes 24 to 48 hours. Your campaign may pause during it.
Check your verificationYour verified status and Google Verified badge carry over. Confirm they show as expected.

Ongoing

Keep your account healthy

Once things settle, these are worth a regular look.

Reviews

Keep asking happy customers to leave a review on your Business Profile.

Responsiveness

Answer calls and reply to message leads quickly, right from Google Ads.

Budget pacing

Watch daily spend against your monthly cap, especially on busy days.

Lead feedback

Use the lead feedback form on the Leads page when a lead is not a fit.

Service areas and job types

Keep them matched to the work you want and where you want it.

Sources

Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, Google Ads Help.
Local Services Ads come to Google Ads via Performance Max, Search Engine Land, July 20, 2026.

Details reflect Google's published guidance and may change. Check Google Ads Help for the latest.